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THE TOTAL VIEW
Written and Published by Ira S. Wolfe               July 24, 2002

The July issue of Labor Storm Alert 
is now available


To download the pdf version, click here.
To receive Labor Storm Alert by fax,
  click here.

"The Perfect Labor Storm" 

Listen to By The Way on WLPA/WROZ 
July 21, 2002 at 8 AM

Special Guest: Ira S. Wolfe
Host:  Ellen Wascou

Can't listen, click here for a 
free tape of the show

Great Personality? What were you thinking?

Here are some words you’ve probably never heard or uttered: “You have got a great personality. You should be an accountant – (or engineer or programmer or dentist or one of those other technical professions).”  

Based on this logic, great personalities must be reserved for salespeople, entertainers, motivational speakers. On the other hand, individuals with  “zero personality” should be locked away in Dilbert-like cubicles far away from customers and clients and the rest of the world. 

Okay, so we know we have great personalities and zero personalities and even the right personalities. There must be other personalities out there, too. If there is a great one, there must be the horrible counterpart. And if someone is a zero, where is the lucky person who has all the personality? 

Each of you likely recognizes a boss, co-worker, friend or even a family member who fits each of these personalities. But are these descriptions accurate? If you're not sure, just reflect back to that blind date with the "great personality" or the time you were accused of having the "problem personality". 

What does personality mean anyway? Personality is typically defined as the bundle of motivations, attitudes and behaviors that make each of us who we are. One individual’s bundle may be outgoing, creative, and excitable and another is reserved, organized, and calm. But when the quiet speak and the assertive are tamed, do aliens suddenly take over their bodies to do these weird things? Can people actually change their personalities so easily?

No, not really. When you observe changes like these, you typically are observing behaviors. Behaviors describe how individuals react to specific situations like problems, people, pace of environment and procedures. People, when willing and able, can adapt and modify their behavior easily but can personalities be changed? Do personalities keep us stuck in our ways?

Overwhelmingly, the consensus is that personalities rarely change after adolescence and when change does happen it happens slowly. For example:  your salesperson refuses to work your database and call prospects and clients. He has been "diagnosed" as having call reluctance. You invest thousands of dollars in training, provide coaching and phone scripts, and add sales incentives. Maybe, just maybe you hope his behavior will change.  But will this change stick? Not likely. If it does, how long will it be until the core personality shows through again or the individual burns out?  

Personality testing is saving managers the enormous expense, heartache and embarrassment of hiring a "great personality" only to find out who they really hired was a "zero" or even worse, the infamous "problem personality". Tests based on the five-factor model are becoming widely accepted due to their usefulness in finding out who a person really is and how they will fit an environment, a team, or a job before hiring or promotion.

One five-factor test called TotalView  helps separate the achievers from the do-ers, the risk-takers from the risk averse, the outgoing from the reserved, and the relaxed from the easily excitable. It helps predict if an individual will adapt or even lead change, display leadership or sales ability, and benefit from coaching and development.

When looking to build an organization of people with the "right stuff", think personality.  Breakthroughs in technologies and volumes of empirical research are beginning to crack the code for identifying and developing peak performers.

CriteriaOne is the blueprint that is helping organizations to acquire an unfair share of the best talent in the labor market.  For more information about CriteriaOne, click here.

Success Performance Solutions works with small businesses as well as the Fortune 500 to provide convenient, cost-effective solutions that quickly and effortlessly sifts out unqualified candidates and matches, manages and motivates employees. For more information about building your managerial and sales bench strength, .


Upcoming Seminars and Workshops

August 13
Strengthening a Critical Bridge: 
Binding Employee Activity to Your Bottom Line

9 AM - Noon    ~    The Lancaster (PA) Chamber  ~  Lancaster (PA)
$60 for members, $120 for non-members

Click here to register

August 22-23
CriteriaOne - The Solution for Acquiring 
An Unfair Share of the Best Talent
8:30 AM to 4:30 PM - Lancaster (PA) - Exact Location to be announced
$595 includes both days of training, workbooks, handouts and textbooks.
Click here to register or here receive more
information.

Low-cost, effective and reliable.

Pre-screen job candidates for dependability, honesty, aggressive behavior, and substance abuse 
for as little as $12.

Takes 10 - 15 minutes for candidate to complete and 
less than 60 seconds to score.

Click here to request more information or to order.

Hiring Top Performers Just Got A Lot Easier With


8 Predictive Results for
     Enthusiasm and hard work
     Follow through and dependability
     Ability to handle criticism and rejection
     Willingness to ask for the sale
     Projecting a confident, professional image

6 Sales Knowledge Areas
from pre-qualifying to closing
8 Potential Motivators
including recognition, money and individual success

Click here to order SalesMax or receive more information

Training and Development Assessments


Communication Response Style

Personal Response Style

DISC Style Analysis-Short Form

Order a SAMPLE PACK 
Only $14 for all 3 (includes shipping). Save $4!  

Click here to order your sample pack of  assessments.

Copyright 2002. All rights reserved. No portion of  The Total View  may be reproduced without written permission.